MIAMI (Aug. 18, 2025) – Subway has announced a series of regional leadership appointments to accelerate sustainable growth, help drive franchisee profitability and elevate the guest experience.
New Regional Leaders
- Damien Harmon, President of North America
A culture builder and recognized expert in guest experience, Damien brings more than two decades of operations, retail and customer experience to Subway. Most recently, he served as Senior Executive Vice President of Customer, Channel Experiences & Enterprise Services at Best Buy. In that role, he led store and services teams, championed initiatives that drove employee engagement, increased and strengthened long-term customer relationships, and delivered consistent, industry-leading results for the company.
Previously, Harmon held executive roles at Bridgestone Americas Inc., including President of GCR Commercial Tires and Chief Operating Officer of Bridgestone Retail Operations. He also worked internationally, having spent time in China and Turkey.
- Tracy Gehlan, President of Europe, the Middle East and Africa (EMEA)
Gehlan brings more than 25 years of experience leading franchise operations across a number of industries, including QSR. She previously served as Senior Vice President EMEA & Chief Operating Officer International at Hertz Global Holdings, one of Europe’s largest franchise systems, where she drove business growth, operational efficiency and customer experience.
Gehlan has also held senior roles at QSR brands including Smashburger and Burger King, deepening her expertise in international franchising. Most recently, as President International at Driven Brands, she led expansion and a P&L turnaround across 13 countries. She also sits on the board of Americana Restaurants International PLC, the largest out-of-home dining and QSR operator in the Middle East.
- Artemio Garza, President of Latin America & Caribbean (LAC)
Garza has nearly two decades of experience in franchising, quick-service restaurants and multi-unit retail across Latin America and North America. Prior to joining Subway, he served as Chief Growth Officer at Renuity, where he led expansion strategies, oversaw marketing and customer operations teams, and played a key role in driving business growth. Garza also held a number of leadership roles across franchise brands, including Chief Brand Officer of Driven Brands and Senior Marketing Director for Burger King in Latin America. In addition, he owns a full-service bakery-bistro in his hometown of Monterrey, Mexico.
“We’ve brought together a group of strong, experienced leaders who believe in Subway’s vision and are committed to partnering with our franchisees and employees to take this brand to the next level,” said Jonathan Fitzpatrick, Chief Executive Officer of Subway. “They know operations, they understand the guest experience, and I’m confident they’ll help us deliver strong business results and bring new energy to Subway.”
About Subway® Restaurants
As the global sandwich leader, Subway® serves freshly made sandwiches at a great value to millions of guests around the world in nearly 37,000 restaurants every day. Subway® restaurants are owned and operated by a network of thousands of dedicated Subway® franchisees who are passionate about consistently delivering a high-quality, convenient guest experience and contributing positively to their local communities.
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