Press Releases

Subway® Canada Kicks-Off the ‘Summer of Footlong’ with Delectable New Footlong Sidekicks and Dippers
The beloved Footlong Cookie – plus new Footlong Pretzel, Footlong Churro and Footlong Dippers – arrive in restaurants nationwide.

TORONTO, (June 24, 2024) – Subway® Canada is proud to announce the arrival of the hotly anticipated Footlong Sidekicks to restaurants nationwide. The three new sweet and savoury footlong snacks give Canadians more of what they love about Subway, offering a foot of flavour at an affordable price point – with prices ranging from $3 to $6.*

The lineup of Footlong Sidekicks offers a crave-worthy twist on classic snacks, delivering big on both taste and value:

  • Footlong Cookie, CAD $6*: It’s back! Indulge in the footlong version of everyone’s classic favourite. These chocolatey treats are served warm and perfect for sharing or savouring solo.
  • Footlong Pretzel, CAD $4*: Satisfy your savoury cravings with this soft, baked pretzel seasoned with salt. Pair with the Smoky Honey Mustard dip for an irresistible snack that hits the spot every time.
  • Cinnabon® Footlong Churro, CAD $3*: Elevate your snacking experience with this iconic collaboration. Baked to perfection, served warm and topped with Cinnabon’s world-famous Makara® cinnamon and sugar.

“We're so excited to welcome Sidekicks to the Subway® Canada Footlong family," says Lisa Mazurkewich, Subway Canada’s Head of Marketing. “As the home of the Footlong, we continuously strive to offer our fans more of what they love, including new and exciting ways to enjoy snacks in our iconic size. With the addition of the Footlong Sidekicks, Canadians will have more ways to footlong all summer long.”

The footlong fun doesn’t stop, as Subway® Canada is also launching three cheesy, dippable snacks to curb hunger – introducing the Dippers:

  • Pepperoni & Cheese Dipper, $5* CAD: This savoury snack features Zesty Pepperoni and melted cheese rolled up in Lavash Flatbread. It is best paired with Garlic Aioli or Marina.
  • Ham & Cheese Dipper, $5* CAD: Ham and cheese, a classic combo made with Canadian farm-raised pork rolled up in Lavash Flatbread. Try it with Smoky Honey Mustard dip for the perfect pairing!
  • Two Cheese Dipper, $5* CAD: Two cheeses are better than one; melty cheese and shredded Monterey Jack Cheddar are rolled in Lavash Flatbread. Dip it in Chipotle Southwest for a kick!

“The Footlong Sidekicks are an exciting addition to the Subway menu, and we can’t wait for Canadians to try them,” says Courtney Hindorff, Managing Director of Subway Canada. “The Footlong Sidekicks are only the beginning as we continue to innovate our offering, adding more snackable and shareable options for Canadians on the go.”


On World UFO Day, you might see a different kind of unidentified object in the sky! As the authority on all things footlong, Subway® will take to the skies on June 24th to celebrate the Ultimate Footlong Offerings available at restaurants across the globe.

In the Greater Toronto Area, locals can expect a close encounter of a delicious kind as a UFO containing mouthwatering Sidekicks and Dippers makes a safe landing. One lucky UFO hunter looking for extra-terrestrial activity can expect an extra tasty discovery.


The fun doesn’t stop as Subway® Canada is offering $2 off any footlong sub** from June 24th to July 31st at participating locations, giving Canadians the longest summer ever with more ways to enjoy all their footlong favourites.

Expect to see more footlong fun from Subway® Canada all summer long.

*Prices and participation may vary. Check your app for pricing.

** At participating Canadian restaurants. 1 per order. No addt’l discounts. Expires 7/31/24.

For more information about Sidekicks and other menu offerings, visit or follow @SubwayCanada on social media.

About Subway® Restaurants
As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

Subway® is a Registered Trademark of Subway IP LLC. © 2024 Subway IP LLC

For further information:
Media Contact: Rebecca Kiriakopoulos,