Toronto, January 4, 2024 – Things are heating up as Subway® Canada announces two all-new menu items dreamed up with the help of Toronto Raptors’ Scottie Barnes and Chris Boucher. Following the introduction of Scottie’s self-proclaimed “Bowlway” menu in 2022, the new Jerk-Spiced Chicken Rice Bowl and Jerk-Spiced Steak Rice Bowl are inspired by both players’ Caribbean heritage and their personal taste preferences and are now available nationwide.
“Jerk chicken is one of the most popular dishes in Jamaica, and with my dad being Jamaican, I grew up loving it,” says Barnes. “When you think jerk chicken, you think of spices like chili peppers and allspice, which really come through in Subway’s Jerk-Spiced Chicken Bowl, which pairs perfectly with the other bowl ingredients.”
Scottie’s Jerk-Spiced Chicken Rice Bowl features some of his favourite ingredients, like banana peppers and rotisserie-style chicken, while Chris’s Jerk-Spiced Steak Rice Bowl includes his favourite flavour pairing, steak and cheese. Both will combine a cool, crunchy hit of lettuce, tomatoes, cucumber, and crispy onions for unparalleled flavour and topped with a hit of jerk aioli.
“The food I eat plays a massive role in maintaining my competitive edge, and Subway has always been a go-to for a quick, complete, and delicious meal,” says Boucher. “The Jerk-Spiced Steak Rice Bowl features my favourite combo – steak and cheese – and helps me stay focused on and off the court.”
Entering a New Era of Bowlway
Alongside the new bowls, Scottie and Chris will be featured in upcoming TV spots that see them go from baller to bowler status while welcoming Canadians to a new era of Bowlway.
Inspired by Scottie’s love of bowling (after all, he’s the winner of the Barnes family bowling competition!), hungry bowl aficionados can now bowl like Scottie and Chris - and even win the title of ‘Canada’s Most Ballin’ Bowler.’
To celebrate Scottie and Chris’s bowler status and the delicious new bowls, Subway Canada is announcing a nationwide search for Canada’s Most Ballin’ Bowler, with winners set to have the opportunity to bowl with the pair, as well as win tickets to a Toronto Raptors game at Scotiabank Arena later this month. *
“Subway Canada is passionate about bringing Canadians closer to the sports they love,” says Lisa Mazurkewich, Head of Marketing at Subway Canada. “When we learned that Scottie is an avid bowler and the three-time winner of the Barnes family bowling competition we knew we wanted to highlight his passion for the game – and bring an element of fun for Canadians to participate in. We’re excited to continue evolving our menu with tastes that Canadians are after – and bring them unique opportunities with some beloved NBA stars.”
From now until January 17th, Canadians can show how they channel their inner ballin’ bowler by sharing videos or pictures on Instagram with the hashtag #BowlwayBaller. From weird and wacky to eye-popping bowling ‘fits, Subway Canada is looking for bowlers of all styles to show their stuff.
Learn more about Canada’s Most Ballin’ Bowler contest by visiting @SubwayCanada on Instagram.
To enjoy these two brand-new, mouth-watering additions to the Subway Canada menu, bowl lovers nationwide can find them in restaurants or for takeout and delivery** via the Subway Canada App or third-party delivery platforms.
Join Subway® Canada's online community at www.facebook.com/SubwayCanada or follow @SubwayCanada on Instagram and @Subway_Canada on TikTok.
*NO PURCHASE NECESSARY. Open to legal residents of Canada who have reached the age of majority in their province or territory of residence at the time of entry. Starts at 12:01 am EST on January 4th, 2024 and ends on January 17, 2024, at 11:59 p.m. EST. To enter, eligible entrants must: (i) follow @SubwayCanada or @SubwayQuebec on Instagram, (ii) post a photo or video of themselves “bowling” on their Instagram feed with the hashtag #BowlwayBaller, (iii) tag @SubwayCanada or @SubwayQuebec in their Post, and A free e-mail entry method is also available. Three (3) Prize, each: round-trip transportation to Toronto for two, two (2) nights hotel accommodation for two (2) people, two (2) lower bowl tickets to the Toronto Raptors game at Scotiabank Arena on January 26, 2024, $1,000.00 CAD pre-paid gift card, and $1,300 CAD Subway Gift Card (ARV: $3,400). Prizes randomly drawn on January 18, 2024, at 9:00 AM EST in Toronto. Odds of winning depend on the number of eligible entries received. Maximum 1 entry per person. Must correctly answer mathematical skill-testing question to win. For complete details see Official Rules available at: https://www.subway.com/en-ca/legal/terms-of-use. Sponsor: Subway Franchisee Canadian Advertising Trust.
**Delivery available in select areas. Delivery fees, including service fee, may apply.
About Subway® Restaurants
As one of the world’s largest quick-service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.
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