Eat Fresh Refresh 3.0

3.0: Introducing Freshly Sliced Meats and New Deli Heroes

Subway has announced the arrival of freshly sliced meats in U.S. restaurants – its latest and biggest Refresh yet since the brand began its multi-year transformation journey to improve every aspect of the guest experience, headlined by a better menu, which began in 2021.


To showcase freshly sliced meats, Subway revealed a major expansion of its Subway Series menu with a new category called Deli Heroes, a collection of the ultimate deli subs. These authentic, deli-style sandwiches, ordered by name and number, feature even more meat and cheese to satisfy the strongest deli cravings.