Press Releases

Lay’s® and Subway® Team Up with Football Superstar Eli Manning to Serve Up a Mouth-Watering Pickle Pairing & Nationwide Pickleball Sweepstakes
Just in time for National Pickle Day, Lay’s and Subway launch a sweepstakes to award a pickle-loving pickleballer in celebration of Lay’s Dill Pickle Chips returning to Subway stores nationwide alongside Subway’s new, premium pickles

To celebrate National Pickle Day today, Lay’s and Subway debut a new way to play into the nation’s passion for all things pickle – including pickleball, the fastest-growing sport for the second year in a row*.

Lay’s announces the return of its fan-favorite Dill Pickle Chips to Subway restaurants for a limited-time which pair perfectly with Subway’s new premium pickles – now thicker, crunchier, and with even more dill flavor. Today only, fans can get a free bag of Frito-Lay snacks (including Lay’s limited time flavored Dill Pickle potato chips) when they spend $15 or more at Subway on DoorDash before taxes and fees. 

In addition to this delicious combo, Lay’s and Subway are also unveiling the #pickleballislife sweepstakes, awarding one lucky pickleball enthusiast with free Subway sandwiches (with pickles!) and Frito-Lay’s snacks, including Lay’s limited time flavored Dill Pickle potato chips, for a year, fueling their game on and off the court.

To enter, pickleballers simply need to upload a photo or video of them playing their best pickleball to TikTok or Instagram with the hashtags #pickleballislife #layssubwaypickle, and #sweepstakes from Monday, November 14 to Monday, November 21. A winner will be randomly selected. No purchase necessary.

Super Bowl MVP and aspiring pickleballer, Eli Manning, is teaming up with Lay’s and Subway to help find the nation’s foremost lover of all things pickle in the #pickleballislife sweepstakes and celebrate National Pickle Day.